Mission, Vision and Values
Guided by Purpose. Grounded in Legacy.

At Bitumar, our story is rooted in bold entrepreneurship, decades of growth, and a deep responsibility to the communities we serve. From the very beginning, our founder Marcel Thériault instilled a culture of excellence, innovation, and trust. These values continue to guide our every move—defining how we lead, how we work, and how we grow.

Our mission and values are more than words. They are the principles that connect our history to our future, shaping how we deliver high-quality asphalt solutions and build long-term relationships across North America.

Our Mission

We deliver dependable asphalt solutions through elite, outstanding service and enduring partnerships—driven by an entrepreneurial spirit, rooted in safety, and committed to a lasting legacy.

Our Vision

To be the benchmark for innovative, sustainable asphalt solutions, contributing to roads and roofs that last longer and perform better, all while promoting, more resilient future.

Our Values

At Bitumar, our values serve as the foundation for decision-making, shaping our relationships with customers, suppliers, and colleagues while fostering a positive work environment. We are committed to upholding and promoting the following principles:

Commanding a Safe and Healthy Workplace

At Bitumar, we set the highest standard for safety and well-being. We maintain the highest standards of safety, ensuring our teams work in a secure, healthy, and empowering environment.

Driving Results
with Precision

We hold ourselves to the highest expectations. Every action, every strategy is designed to achieve measurable and impactful outcomes. Success is not just a goal; it is the inevitable result of our relentless focus and disciplined execution.

Empowering Bold Entrepreneurship

Inspired by our founder’s visionary leadership, we cultivate a culture where bold, transformative decisions are encouraged. We harness the power of innovation and calculated risk-taking to propel us forward, to shape the future of our industry.

Building Unshakable
Trust and Respect

Trust is the foundation upon which great partnerships are built. At Bitumar, we lead with integrity, forging relationships rooted in mutual respect. Our reputation for fairness and honor stands as a beacon of reliability in an ever-evolving marketplace.

Commitment to Environmental Responsibility

We recognize the importance of sustainability in our industry and strive to operate with environmental responsibility in mind. Our goal is to grow in a way that respects and supports the well-being of the environment, ensuring a positive impact for future generations.

Fostering a Spirit of
Unity and Teamwork

Through shared purpose and collaborative strength, we create an environment where teamwork flourishes. At Bitumar, we cultivate a sense of belonging, where every individual’s contribution is valued, empowering us to achieve greatness together.

Let's pave the way together!

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