Mission, Vision and Values
Guided by Purpose. Grounded in Legacy.

At Bitumar, our story is rooted in bold entrepreneurship, decades of growth, and a deep responsibility to the communities we serve. From the very beginning, our founder Marcel Thériault instilled a culture of excellence, innovation, and trust. These values continue to guide our every move—defining how we lead, how we work, and how we grow.

Our mission and values are more than words. They are the principles that connect our history to our future, shaping how we deliver high-quality asphalt solutions and build long-term relationships across North America.

Our Mission

Delivering dependable asphalt solutions through outstanding service and enduring partnerships—driven by an entrepreneurial spirit, rooted in safety and quality.

Our Vision

To be the leader for innovative, sustainable asphalt solutions, contributing to roads and roofs that last longer and perform better.

Our Values

At Bitumar, our values serve as the foundation for decision-making, shaping our relationships with customers, suppliers, and colleagues while fostering a positive work environment. We are committed to upholding and promoting the following principles:

Safety-Driven Culture

At Bitumar, we set the highest standard for safety and well-being. We prioritize safety in every aspect of our work, ensuring our teams work in a secure, healthy, and empowering environment.

Result Driven

We strive to meet the highest expectations in every aspect of our work. Every action, every strategy is designed to achieve measurable and impactful outcomes. Success is not just a goal; it is the inevitable result of our relentless focus and disciplined execution.

Entrepreneurship

Inspired by our founder’s visionary leadership, we cultivate a mindset that embraces transformative decisions. We harness the power of innovation and concerted investment to propel us forward and shape the future of our industry.

Built on Trust

Trust is the foundation upon which great partnerships are built. At Bitumar, we lead with integrity, forging relationships rooted in mutual respect. Our reputation stands as a beacon of reliability in an ever-evolving marketplace.

Long-Term Stewardship

We recognize the importance of sustainability in our industry and strive to operate with environmental responsibility in mind. Our goal is to grow in a way that respects and supports the well-being of the environment, ensuring a positive impact for future generations.

Teamwork

Through shared purpose and collaborative strength, we create an environment where teamwork flourishes. At Bitumar, our family values shape how we work: we foster a sense of belonging, mutual support, and trust—where every contribution matters and success is something we build together.